Social media has redefined the rules of public interaction online and has changed the game for the marketing companies. The impact of social media can be seen on a number of different fields such as news, sports, business, politics, marketing, art and marketing amongst a host of other things. A significant social media presence helps a brand to reach out to a huge number of audience and helps them with their business which is important for any company. Not just companies, the social media has been effectively tapped and utilized by artists, political parties, sports teams, news agencies and individual service providers to help boost their profile and increase their exposure. Effective method of attracting organic Instagram followers Amongst the different social media platforms, Instagram holds a unique place as it is one of the few websites that is dedicated to photo and video sharing. In fact Instagram is the biggest photo sharing social media website on the internet